Praise As Successful Harrogate Lego Trail Drives Increased footfall
‘We really enjoyed it’ – Praise as successful Harrogate Lego Trail drives increased footfall and spend into town centre
Businesses in Harrogate have said this year’s Lego Trail from the BID had an important impact on driving footfall and spend into the town, with models visited almost 27,000 times.
Data shows that 26,900 visits were made to the designated QR code pages and the BID website during the Lego Trail, which is more than double the last time the trail was held in 2022. But, as the Lego Trail was mainly completed by families and groups of two or more, the figure of those that took part is likely to be closer to the 50,000 mark.
Feedback from BID Members has been highly positive and encouraging, with one stating: “It definitely increased our footfall and our income, so thank you for making such a difference to our work!”
Meanwhile, another business owner said that the Lego trail has been “by far the most beneficial activity that the BID has done to help retail footfall.”
“This has been the most popular so far and I think that people would be disappointed if it went to every other year. It has brought so much positive feedback around town and definitely brought new customers to our shop,” they added.
It also seems that the trail helped people to discover new areas and businesses in Harrogate, with one person stating: “We discovered some new places such as Artizan Cafe by doing the trail. Our kids loved it, it’s great to have something so accessible.”
Matthew Chapman, Harrogate BID Manager, said the team are incredibly pleased to have brought another hugely successful Lego Trail to the town centre.
Matthew said: “As the BID, we host a series of footfall and spend increasing campaigns and events across the year – and the Lego Trail has done just that!
“We’re so pleased it has brought such a positive feel to our town and we really appreciate all of the lovely feedback we’ve had so far.
“The Lego Trail is always a massively popular event in our calendar – and it seems this year definitely didn’t disappoint!”
Harrogate BID has plenty of events upcoming over the rest of the year, from celebrations at the Music Weekender, spooky fun in a new Halloween trail and festive Christmas installations.
The team are also well underway with planning events, campaigns and services for 2025, with further details to be announced over the coming months.
Harrogate BID is a not-for-profit organisation, funded for by businesses in a dedicated area, with an aim to improve the area in which those businesses trade within.
The BID was launched in 2019 and received a successful ballot which saw its second term begin in January 2024 for a further five years.
Visit the website at: www.harrogatebid.co.uk for more information.
