New Regional Listing For Rooster’s Flagship IPA
Rooster’s Brewing Co. is celebrating the listing of its highly decorated flagship IPA, Baby-Faced Assassin, which was recently selected in 440ml cans to form part of a new regional craft beer initiative being trialled by Sainsbury’s.
Now available in 50 stores across Yorkshire and the North East, the news is the latest feather in the cap for the Harrogate-based brewery and marks the continued success of one of the most widely recognised independently brewed IPAs in the UK.
First launched in can in December 2014, one of the first beers to be canned by an independent craft brewery in the UK at the time, Baby-Faced Assassin has since become a stand out beer for Rooster’s. A single hop Citra IPA, Baby-Faced Assassin has won an enviable number of awards in the years since, with a gold medal in the small pack category at the prestigious International Brewing Awards being chief among them.
The American-style IPA has also become the brewery’s biggest-selling small pack product and is currently stocked nationally by both Morrison’s and ASDA in 440ml cans, with the latter also stocking the beer in 330ml four packs since April 2024.
Speaking of the news, Ian Galbraith, Rooster’s Sales Director said: “We are excited to be working with the Sainsbury’s team as they trial regional craft beer. We are also, rightly, proud of Baby-Faced Assassin as a flagship beer for us and one of the torch bearers for UK craft. Distribution in the north shows recognition for the quality of the brand and will see B-FA being picked up and enjoyed by Sainsbury’s shoppers for the first time.”
