LNER Launches Pioneering Pilot To Further Simplify Fares
LNER recently launched a new Simpler Fares pilot scheme for selected journeys along the East Coast route.
The trial offers a clearer choice of tickets and aims to make buying them even easier. It includes LNER journeys between London King’s Cross and Newcastle, London and Berwick-upon-Tweed and London and Edinburgh.
Simpler Fares comprises two significant changes. Firstly, fares will be made simpler. The pilot will see the removal of complicated ticket types and replacement with three straightforward options on the trial routes. The changes also mean journeys will be priced more closely to demand, helping to smooth demand for services over the course of the day, all aimed at making rail travel even more attractive.
For the pilot markets, the new fare structure is on sale for travel from 5 February 2024:
Advance (Fixed) – the best value fare, booked in advance for a fixed journey with a guaranteed reserved seat for travel with LNER.
‘70min Flex’ (Semi-Flexible) – a new type of ticket offering customers the flexibility to travel on other LNER services, which can be 70 minutes before or after their original booked journey.
Anytime (Fully-Flexible) – this ticket can be used at any time of day.
